Your dealership.
Your data.
Software You Own
The AI operating system for car dealers — lender routing, F&I, inventory, and BDC in one brain you own.
Log In to Platform Guided Tour →Buy it once. Own it forever.
I spent 30 years watching dealers lose money on deals they should have funded. The lender routing was wrong. The stip process was a mess. Nobody built software that actually fixed it — so I did.
You buy it once and own it forever. Your data, your AI provider, no subscription.
For twenty years, legacy auto tech rented dealers their own data.
Monthly. Forever. Your deals, your customers — held for ransom.
That era is over.
We're the new breed. You own the brain that runs your store.
Put in your cell. Louie will text and call you.
No human touches it. The moment you submit, the live system reaches out to your phone — the same engine that runs a dealership floor. That's the product, not a video of it.
Stop renting six systems. Own one.
The average franchise dealer spends $5,000–$10,000 every month on the software stacked around their DMS — CRM, inventory pricing, desking, the phone, marketing. Louie does every one of those in one platform you buy once. Switch, and cancel the rest.
That's roughly $66,000–$126,000 a year in subscriptions — replaced by one license you own forever.
Ranges are industry-typical estimates; these vendors don't publish pricing. Keep your DMS — Louie runs everything around it.
See the full comparison →Know which cars make money — and which to dump.
The pricing and deal-structuring brains that dealers rent legacy auto tech for — built in, running on your live inventory.
Ask it anything. It answers — and acts.
The conversational, predictive AI the big platforms are racing to ship — the big platforms — already running here, on data you own and that never leaves your building.
Drag a credit score. Watch the desk re-rank.
Louie ranks every lender by who actually approves that credit tier — at the best reserve, fastest to fund — before the desk ever picks up the phone. Move the score and watch the whole book reorder around the deal.
Used 2020 · 60 mo
The right lender, first. The same routing engine behind 3.7M simulated deals — matched against 285K funded outcomes. No re-submitting. No guessing which bank takes the tier.
Every night, the brain rewires.
1,167 simulation-modeled deals routed. Each modeled funded outcome reweights every lender's odds for the next deal. Yesterday's wins surface tomorrow's match — before the customer sits down.
And every night, it reweights.
The bars above are today. At 2:15 AM, Louie reprocesses the day's funded outcomes and re-scores every lender — and you can trace each change back to the exact deal that caused it.
How this works: The lender weights are real, from LouieAuto's closed-loop cache (learned from real lender outcomes across our 3.7M simulated deals); the funded deals shown are real records. The per-night delta is illustrative of how one funded outcome nudges a score — on a live store it's computed from your own funded-deal history.
Nine loops that calibrate themselves while you sleep.
Every outcome you book feeds back into one brain. No human retrains it — each loop re-weights on real results, nightly. Hover any loop to see how it learns.
See the platform in action.
Five core workflows. Real data. This is what your team sees on day one.
No login required. See all 220 modules — all included in your license.
Personalize your view
Pick your seat. We built yours.
Every position in the dealership — from the desk to the drive. Hover a role and watch its dashboard build on the right. On a phone, tap.
You're leaving $24,920/month
on the table
That's what a store your size is giving up today. Move the sliders to match yours — then compare it to a one-time $9,995.
29 AI agents. Every department covered.
Every role gets a copilot. Tech support is built into the platform. You ask Louie, Louie answers. There's no ticket.
8 featured below · see all 29 agents →
The big platforms are racing to announce "AI agents" too. The difference: ours are trained on operator knowledge and your store's real lender outcomes — not enterprise engineering patterns. An agent that reads your DMS is table stakes; one that understands your lender stack is the moat.
Analyzes your store overnight. Surfaces urgents, momentum, and opportunities before the first customer walks in. Stip deadlines, aging inventory alerts, approval rate changes — all scored and ranked. No typing.
Ask anything about your store. "Which lender should I hit first on a 572 FICO with a repo?" "What's slowing my stip clearance?" Gets into your actual data — not a generic chatbot. Coaching layer: Claude (Anthropic's API), configured with 30 years of dealer context. Lender reasoning: 3.7M+ AI-generated deal simulations, no generic AI.
Routes every inbound lead in under a minute. Generates talk tracks specific to each customer's profile and vehicle interest. Fires objection responses, appointment confirmations, and unsold follow-up — automatically.
Watches penetration by manager and by product. If your F&I manager is 20 points below on VSC, Louie tells them why — specific to their deal mix, not generic advice. Stip countdown, menu coaching, compliance flag — all live.
Answer 8 questions about your store — size, DMS, pain points, priorities. The AI builds a custom 90-day module activation sequence matched to your dealership. No implementation consultant, no kickoff call required.
Ask Louie how to configure a lender rule. Ask why a deal got declined. Ask what a stip means. The AI knows the platform, knows your data, and answers on the spot. No ticket. No wait. No $400/hr consultant.
One click starts a guided tour for any role — GM, F&I, Sales, BDC. The AI walks your team through their specific modules with simulation data at each stop. Training that actually matches their job. Not a YouTube video.
Routes every deal to the right lender before you submit. Re-weights nightly from actual funded outcomes — not a static tier table. Trained on 3.7M+ AI-generated deal simulations. By the time you've run 90 deals through it, it knows your lenders better than your F&I manager does.
The week 15,000 dealerships went dark.
In June 2024, one ransomware attack on a single cloud DMS vendor took roughly 15,000 stores back to pen-and-paper for two weeks. The dealers didn't get hacked — their vendor did. Their data, their deals, and their doors went down with it.
And it isn't just downtime. That same vendor agreed to a $100M settlement over DMS price-fixing allegations4 — and a court had to order it to hand four dealerships their own data back5. When your operating system is rented, your data is leverage someone else holds.
LouieAuto runs on your server.
Your database, your AI brain, your deals — on hardware you control. No monthly bill to hold over you, no single cloud to switch off, no vendor that can hold your data hostage. You bought it once. It's yours.
Log In to PlatformYour deal outcomes.
Your AI. Your server.
Most AI tools are thin wrappers. You pay $500 a month so they can call someone else's model on your behalf, with no memory of your store. Louie ships with its own learning brain: it learns from every deal you close and runs 9 self-calibrating feedback loops nightly, locally, with no monthly fee. Conversational AI uses your choice of provider: zero-retention Claude by default, or fully-offline Ollama.
- ✓Lender routing recalibrates nightly — every funded and declined deal updates which lenders get your business. 285,000-row outcome database, zero API calls.
- ✓Lead scoring updates from real conversion data — which sources actually close deals (not just show up) automatically recalibrate your hot list every morning.
- ✓BDC show rates feed back into lead quality — booked but didn't show? That lead source gets downweighted. Showed and bought? It moves up. Happens automatically.
- ✓BHPH underwriting learns your charge-off patterns — actual defaults by PTI band, tracked and surfaced back to every new underwriting decision. No guessing on risk.
- ✓Reserve accuracy tracks against actual funded deals — every reserve recommendation matched back to what the deal actually earned. Model self-corrects by lender.
- ✓Video follow-up effectiveness by template — which video scripts actually set appointments gets tracked and surfaced to your BDC team automatically.
- ✓Acquisition gross calibration recalibrates your buy list — actual trade gross from every deal feeds back into your max-offer ceilings by make/model. You stop overpaying at auction without thinking about it.
- ✓Market pricing accuracy closes the loop on internet pricing — actual sale prices measured against your recommended prices, by make and model, so the platform self-corrects when the market moves.
- ✓Your database stays on your server — not SaaS, no recurring license cost. You choose your AI provider — zero-retention Claude or fully-offline Ollama. You bought it. It's yours.
Every deal Louie touches is screened against the real OFAC SDN list — the U.S. Treasury's sanctions roster, more than 19,000 names pulled from the source — before you ever pick up the pen. Match or clear, it's stamped with a timestamp and tied to the deal it belongs to. You get proof, not a checkbox: no ticket, no consultant, no per-screen fee.
Every applicant is scored for fraud before you submit — straw borrowers, synthetic identities, and credit washing surfaced in plain English. Runs on your server, inside your license: no per-check fee for the built-in engine, and ready to plug into LexisNexis, SentiLink, or Experian when you want third-party hits.
3.7 million deals. Every one, a point of light.
How this is built: The real dataset is 3,743,006 simulated deals. The canvas renders a faithful, proportional sample — each point colored by its real outcome (90.5% funded, 8.8% declined) and placed by its real credit tier. Counts pulled straight from the simulation database.
The Numbers. No Fluff.
Built on 3.7M+ deal scenarios calibrated against national statistics. Every number below has a methodology footnote.
A 76 means 76% of simulated responses met or beat a 30-year operator's best-practice answer — not a real-world failure rate. Every gap below that benchmark becomes a targeted module fix, so the average climbs as the product compounds.
Every department. One brain.
From the porter on the lot to the dealer principal in the corner office — every role gets purpose-built tools, and every action they take feeds the closed-loop brain. The same intelligence layer learns supplier reliability, campaign ROI, porter throughput, lender approval, F&I word tracks, and BDC response cadence. Nightly reweight at 2:15 AM Central.
Every action your team takes makes Louie smarter overnight.
Supplier deliveries, email opens, lot moves, deal funding, lender approvals — all flow into a single rewards table. Nightly Bayesian reweight at 2:15 AM Central. Next-day routing and recommendations use the updated weights. No black box, no cloud round-trip — your data, your brain.
Try the real thing. Right now, free.
No signup, no demo gate, no salesperson. These are the actual apps and the actual engine — running on real data. Click in and drive it like it's yours.
Software You Own.
Forever.
$9,995 per rooftop. Yours forever. Group discounts for 2+ locations — save up to 30%. No subscription, no monthly fees, no vendor lock-in. See full pricing details →
- Same $9,995 total. No APR. No credit check.
- For smaller dealers getting started — own it before you finish paying for it.
Every reason to say no — handled.
The only dealership operating system that thinks — and the only one you actually own.
Stop renting your brain.
Own it.
Every month you pay for software is a month
someone else profits from your store's data.
Do it the right way.
One deal is not worth your name.
Brain runs on your hardware. Math is published. Refund clean in 60 days. Routing logs every decision. Founder story →