PERPETUAL LICENSE · SELF-HOSTABLE · YOUR DATA
CDK charges $3,000–$5,000/month to store and surface your deals, your customers, your lender history. That data is yours. It always was. LouieAuto costs $9,995 — once — and you own it forever. Run it on our infrastructure or your own servers.
60-day money-back guarantee. If Louie isn't delivering measurable results, full refund — no questions asked.
$9,995 per rooftop, one-time. 150 modules in your license from day one. 3 seats included; $500/seat after that. Setup agents walk you through server configuration and data migration — no IT department needed, no $25K implementation fee. Installs on your own computer — Windows or Mac. Upgrade to a dedicated server or Google Drive for more customer storage. Every future module ships into your license at no extra cost.
One-time purchase. Perpetual license.
One price. Volume rewards. No per-user charges.
All tiers: 3 seats included per rooftop · $500/additional seat · Zero monthly fees
We offer 12, 24, or 36-month payment plans — 0% interest, no financing fees. Same total: $9,995.
The price you see is the price you pay. Here's exactly what's in and what's out.
CDK charges you $3,000–$5,000 a month to access data that already belongs to you — your deals, your customers, your lender history. They didn't create it. You did. And if you ever try to leave, they make it expensive and slow. That's not software. That's a hostage situation.
LouieAuto is $9,995 once. Run it on our infrastructure or move it to your own servers — either way, the data is yours and the software is yours. No monthly toll. No lock-in clause. No exit fee. And when you want to expand, the setup agents walk your IT team through the migration, step by step, with no consultants required.
New modules ship as they're built. They go into your license at no extra cost — the same way any dealer would expect it from a partner, not a vendor.
Don't want your dealer data on a shared cloud? Run LouieAuto on your own hardware — a $40/month VPS, your own rack, or your existing server room. It's a standard Node.js app. The license covers cloud or self-hosted, no distinction.
LouieAuto's setup agents walk you through the entire process — end to end — in plain language.
At a single rooftop doing 80 units/month
CDK quotes you a monthly number. Here's what the actual invoice looks like at a typical single-point dealership.
1 rooftop, 3 seats included
1 rooftop, 5 users
$230,005 – $470,005 (95%+ less)
| Feature | LouieAuto | Cox / VinSolutions |
|---|---|---|
| One-Time Cost | $9,995 | $0 (subscription only) |
| Monthly Cost (Year 1+) | $0 | $2,000–4,000 |
| Per-Transaction Fees | None | $0.50–$5.00 per deal |
| Per-Module Upsells | None (all 150 included) | $500–$2,000 per module |
| Per-User Seats | 3 seats included; $500/each after | $200–$500 per additional user |
| API Access | Unlimited | Extra $200–$500/month |
| Mobile App | Included | $100–$300/month |
| Integrations | All included | $300–$1,500 each, 20+ fees |
| Contract Term | None (perpetual license) | 2–3 year minimum lock-in |
| Exit Cost | Zero | Early termination: $50K–$200K |
No hidden tiers. No per-module upsells. Everything that ships is already paid for.
By dealership size — based on actual pilot group results
Based on 18 months of live deployment data · Individual results vary
ROI estimates are modeled projections. Pilot program measured $312 PVR lift and 91.4% first-look approval across 1,167+ deals in the founder's 5 stores. Projections apply these rates to NADA national dealer volume benchmarks. Individual results will vary.
Here's exactly how $180K annual gross lift was calculated for a real pilot dealer — what moved, by how much, and why.
Individual results vary. The metrics above (first-look rate, stip time, PVR lift) are from real pilot data. The $180K annual figure is a modeled projection applying those rates to this dealer's volume. Want to see the math for your store? Email Brian →
Yes — all three, fully. CDK Global is the most common among our pilot dealers and the connection takes under 30 minutes on day one. Louie reads your CDK data export directly (inventory, deals, customer records, accounting) with no vendor agreement required and no writes back to your CDK. Reynolds ERA/ERA-Ignite and DealerSocket CRM + DMS are also fully integrated. Running a different DMS? See the full compatibility list →
Cox funds $50M+ sales overhead, $30M+ platform hosting, $15M+ legacy support, and 40%+ margins. LouieAuto is built by a 30-year floor operator who owns the IP. Zero corporate overhead. Zero sales commissions. You pay product cost only, not corporate infrastructure. That's the difference between software you own vs. software that owns you.
Yes. You purchase a perpetual license. Once paid, it's yours for the lifetime of your dealership — no renewal fees, no monthly subscriptions, no expiration date. The license is tied to your rooftop and does not transfer dealer-to-dealer. Future updates and new modules are included at no additional cost.
No. Your license cost is fixed. Buy at $9,995, never pay more. 3 seats included; additional seats $500/each. Future updates and features included at no extra cost.
$9,995 includes 3 seats — enough for most owner-operators and small teams. Additional seats are $500 each, one-time. No per-month seat charges, no concurrent user restrictions within your licensed seats.
The license stays with the rooftop through normal ownership changes — if the store sells, the software stays with the store. Dealer-to-dealer resale of the license separately from the store is not permitted. Email brian@louieauto.com with any questions about ownership transitions.
Yes. Your $9,995 includes full onboarding — email brian@louieauto.com to schedule and we'll walk you through setup, data import, and a 90-minute team training. Ongoing email support and documentation included. For complex multi-location rollouts, optional white-glove deep-dive sessions are available at $1K–$3K. Compare that to Cox's mandatory $10K–$50K onboarding fee baked into every contract.
Yes — that's the default. LouieAuto installs directly on your own computer (Windows or Mac) and runs locally. No monthly hosting fees, no data leaving your building. Need more storage for customer records or deal history? You can upgrade to a dedicated server (any Linux VPS, AWS, DigitalOcean, Azure) or connect Google Drive for extended storage. The setup agents walk you through whichever path you choose. Most dealers are live within a day.
Setup agents are AI-guided walkthroughs built into the LouieAuto onboarding flow. They handle: (1) server configuration — walking your IT team or tech-savvy manager through the exact steps to provision a server, install dependencies, and get the app running; (2) data migration — pulling your existing deal history, customer records, and inventory from your DMS or CSV exports and loading it into LouieAuto's database; and (3) lender routing initialization — connecting your historical deal outcomes so Louie's AI starts with your actual approval rates, not generic defaults. No $25K implementation consultant. No CDK-style onboarding invoice. You walk through it yourself — the agent handles the complexity.
Yes — do as you please. The software is named Louie after the founder's rescue Saint Bernard. Once you own the license, rebrand it whatever works for your store. Change the name, swap the logo, call it your dealership's AI platform. The only restriction is dealer-to-dealer resale of the license itself. Everything else — including what you call it — is yours.
No catch. We make money once per dealership. Our incentive is to build a product so good you never switch. Cox makes money 120+ times per dealership. Their incentive is lock-in, not quality. Our business model aligns with yours: you succeed, we win.
No. All future updates and new modules shipping Q4 2026+ are included in your perpetual license at no additional cost. No upsells. No per-month seat charges. One price structure, forever.
Zero mandatory implementation fee. Onboarding is included in your $9,995 — email brian@louieauto.com and we'll walk you through it. Optional deep-dive onboarding sessions available at $1K–$3K depending on dealership size and complexity. Compare that to CDK's mandatory $10K–$50K+ onboarding fee baked into every contract.
Yes. 60-day money-back guarantee. If Louie isn't showing measurable results in your first 60 days — better lender routing accuracy, faster lead response, improved F&I visibility — we'll refund your full purchase. No questions, no conditions, no holdbacks.
Each rooftop gets its own license. Multi-rooftop groups get volume discounts: 2–4 stores save 10% ($8,995/rooftop), 5–9 stores save 20% ($7,995/rooftop), 10+ stores save 30% ($6,995/rooftop). All include 3 seats and all 150 modules in your license from day one. Contact us for group pricing on 5+ rooftops.
Take a 24-hour demo. All 150 modules + demo staging. 3 seats included. No credit card required.