Every desk manager we've ever worked with said the same thing: the deal is winnable, the system gets in the way. Pencils that won't book. Gross lost in tier walks. Coverage gaps you didn't see. Coaching that's reactive. Louie puts every pencil in front of you, structured before it's killed, with every salesperson coached on the floor in real time.
These aren't survey answers — they came off the desk chair. Same six complaints, every shop, every state. Louie was built to kill each one.
Salesperson walks up with a deal. You look at it: wrong lender for the FICO, term doesn't match the back-end, payment $40 over the customer's anchor. Five minutes wasted before pencil one.
You walk a 720 to first pencil. Customer flinches. You walk again. Walk three times. By the third walk you've given up $600 of gross that the first conversation could have held.
Friday at 4. Three ups walk in. Two salespeople are at lunch, one's in F&I. You scramble. One up walks out without being talked to.
You catch a bad call after the fact, in the daily meeting. Five days too late. The rep's habit is already set; the deal is already lost.
You ask the BDC admin for the pace report. You get it tomorrow. By then you can't course-correct this week. Month-end surprise lands.
F&I rolls back a deal because the lender stip was missed. GM walks over asking why. You didn't know — the lender flag was buried in the F&I tab.
Everything below is built, in the demo, and runs against your DMS data the moment you connect. Your shop license covers every desk manager, every shift, every deal — 3 seats included ($500 each after).
Every pencil in queue. Full deal structure — front, back, F&I expected, lender routed. One-click to reprice, restructure, send back to floor, or send to F&I.
Every pencil prescreened: wrong lender flagged, FICO/term mismatch flagged, payment-anchor distance computed. Bookable alternative pre-modeled.
Pre-models the walk path. Anchor + FICO + trade equity + program → optimal opening tier. Avoids unnecessary walks that bleed gross.
Real-time who's-free board. Reps at lunch, on the desk, in F&I, on a test drive — visible at a glance. Coverage gap alerts 30 minutes ahead.
Listens to live calls. Flags coachable moments — missed objection response, weak close, wrong program — to your dashboard within 60 seconds.
Second tab on your desk screen. Units MTD, gross MTD, pace, gap-to-target, per-rep delta. What each rep needs to close to make goal.
Stip risk, lender flag, structure flag routed to your desk before the GM sees it. One-click to reassign, restructure, or override.
Manufacturer money. Stair-step bonus by unit count, by program, by month. Real-time pace against next threshold. The bonus you'd otherwise miss by two units.
Closed-loop weights — the lender most likely to book this deal type, this FICO, this LTV, this PTI. Updated nightly from your funded outcomes.
Below is exactly what a working desk manager sees from open to close. Same workflow runs on the desk monitor, the laptop, the phone walking the floor.
Modeled on a 10-hour shift, 12 reps on the floor, 6 pencils in queue at any time.
6 pencils in queue from overnight + early morning. AI Deal Reweight flagged 2 with wrong lender. Coverage map shows 9 reps on floor, 3 starting at 10.
Reweight prompted the right lender for each. Restructure in 2 minutes. Send back to floor. Reps deliver the alternative; both customers stay in seat.
Coaching AI flagged 3 reps. Rep A missed an objection 2x. Rep B closed weak on a hot lead. Rep C used the wrong program. Walk-by coaching with the exact moment cued.
Map flags 1pm gap — 4 reps at lunch, 2 ups due in the window. Pull lunch staggers, redirect one rep back early. Gap closed.
Tracker shows you're 3 units from the next OEM stair. 7 days left. Pull the list of deals in pipeline closest to close. Push reps on those specific customers.
F&I flagged a stip risk on Rep D's deal. Hits your desk before GM sees it. Reassign stip pull, restructure, save the deal. Quiet save.
Target tracker: 104% pace. Gross holding $312 above last month's PVR. 2 reps at risk of missing tier; per-rep delta calls out what each needs.
38 pencils worked today. 14 funded. PVR strong. Coaching log shows the 3 walk-by moments logged. Stair-step pace tracked. Walk out, target made.
Same floor. Same reps. Same comp plan. The difference is whether the desk is reactive or in front of every pencil.
| Task | Old way (paper pencils + DMS) | Louie way |
|---|---|---|
| Pencil pre-screen | Eyeball each one, catch errors after | AI Deal Reweight flags wrong-lender / mismatch first |
| Walk path | Three walks, $600 gross bleed | Pencil Calculator opens at right tier |
| Floor coverage | Discovered when an up walks out | Coverage map + 30-min gap alerts |
| Salesperson coaching | Reactive, daily meeting, 5 days late | Live call flag in 60 seconds, walk-by same hour |
| MTD pace | Asked from BDC admin, tomorrow | Second tab on your screen, live |
| Lender routing | Gut + the rep sheet from 2 years ago | Closed-loop weights from your own funded outcomes |
| Stair-step money | Realized you missed by 2 units after the fact | Live pace against next threshold + push list |
We claim: the simulation engine — 3.7M+ AI deal simulations across realistic desk-manager archetypes — models a +11% gross retention lift, +17% salesperson efficiency, and 104% average MTD target attainment against an unstructured-desk baseline. Full methodology at /money.
We don't claim: every desk will see identical numbers. Floor talent, market velocity, lender shelf, and OEM program mix vary. The mechanism is mechanical: pre-screened pencils + right-tier walks + live coaching + visible pace = more bookable structure per shift. The size of the lift depends on your starting baseline.
$9,995 per rooftop, one-time. Every desk manager, every shift, every pencil included. 3 seats included ($500 each after). No "desk module" upgrade SKU. Group discounts -10% to -30%.