LouieAutoAI-native dealership intelligence platform — 150 modules in the perpetual license (24 on live data, 27 in demo, 44 completing Q2 2027) · built on the floor · available for strategic acquisition
Executive Summary
150
Total Modules
1,167+
Live Deals Routed
2.6M+ sim calibration runs
76
Avg AI Score /100
5 / 5
Rooftops Active
18+ months · no cancellations
99.9%
Uptime
Consideration:Discussed under NDA with qualified buyersValue anchors to 18-month operator-calibrated AI deployment. Full data room available post-NDA.
Built on the floor. Available for the right acquirer.
An AI-native dealership intelligence platform — 150 modules in the codebase, 18+ months in continuous production, 1,167+ finance deals through AI lender routing (subprime and near-prime; cash and OEM captive excluded). 24 modules running on live dealer data today; 27 fully built on demo/seeded data; 44 completing through Q2 2027 — all included in the perpetual license from day one. Built by a 30-year operator for the ~58,000 US dealers still paying legacy prices for legacy software.
2.7M+ AI deal decisions. Real outcomes. Real gross.
The simulation engine has run every deal scenario in the book — subprime, near-prime, negative equity, DTI edge cases, stip failures. 285K actual funded deal outcomes overlaid. 1.3M+ patterns extracted. This is what the AI has learned.
78.8%
Fund Rate
285K actual funded deals overlaid on 2.6M+ simulations
What drives the 20% decline rate — and why it's a moat
94% of declines are recoverable. The AI already knows the play.
175,117 declines analyzed
Stip-decline
43.9%
76,890 deals. Lender said yes — customer couldn't produce docs. Fix: collect stips before submission. Every one of these is a funded deal left on the table.
→ Recoverable with stip-first workflow
DTI too high
38.2%
66,827 deals. Eligible lenders found, deal structure scored 99/100 — but existing debt kills every program's ceiling. Fix: restructure play (bigger down, co-signer, shorter amount).
→ Recoverable with restructure suggestion
Negative equity too deep
8.5%
14,826 deals. Trade underwater, lender already at max LTV — no room to roll the negative. Fix: cash-down ask, cheaper vehicle, or pull the trade.
→ Recoverable with vehicle/structure swap
No eligible lenders
5.6%
9,763 deals. FICO 545–563, or LTV at 145%+ — these are legitimately unfundable. The engine correctly calls them dead so the desk doesn't waste time.
→ True dead deal — correct to decline fast
The moat in plain English: 2.6M+ simulations, 285K actual funded deal outcomes overlaid, 1.3M+ patterns extracted — the engine knows that 94% of "declines" have a specific fix, and that fix is different for each profile. A competitor starting today doesn't get that calibration from training data. They get it from 18+ months of floor runs. Every new deal narrows it further.
Score component averages across all 2.6M+ runs
Deal Structure98.3 / 100
Lender Match89.4 / 100
Objection Handling100.0 / 100
Gross Held81.1 / 100
Compliance79.6 / 100
Deal structure and objection handling are at ceiling. Gross held (81.1) and compliance (79.6) are the two areas still compressing — both are on the active roadmap. A strategic acquirer with a larger dealer data set would accelerate both dimensions significantly.
Who this is for.
LouieAuto is positioned for a single strategic tuck-in — not a roll-up or independent commercial launch. The right acquirer already has distribution; they need the product.
The $9,995 perpetual license is the founder's go-to-market — not the product's ceiling. An acquirer with an existing dealer book can reprice to monthly SaaS, usage-based, or white-label licensing from day one. No contractual barriers.
Security & Compliance
FTC Safeguards Rule compliant at the control level. SOC 2 Type I in progress — targeted Q3 2026. Full control matrix and readiness roadmap available under NDA.
Data sovereignty: Dealer outcome data stored on-premises in isolated SQLite — zero shared cloud DB, zero public-model training. Anthropic API configured with data-retention: none. Full JSONL portability on request. One-page DPA available. CDK and Reynolds do not offer equivalent dealer-favorable data agreements — this is a structural acquirer advantage in enterprise sales.
CDK, Reynolds, Tekion, Dealertrack. Louie overlays on your platform and adds AI intelligence without triggering a swap — 30 days to first value.
CRM & F&I Vendors
VinSolutions, DriveCentric, ProMax. Add the AI layer that dealers are asking for without building it from scratch.
PE / Strategic Roll-Ups
Automotive retail groups or vertical SaaS portfolios looking for a production-proven AI layer to deploy across existing book.
OEM Digital Platforms
Manufacturer-sponsored dealer tech stacks that need a DMS-agnostic intelligence layer across franchise networks.
Asset overview
This product represents the equivalent of a design-partner deployment with a four-quarter operating history — 18 months of floor refinement, 1,167+ AI-routed finance deals (subprime/near-prime; cash and captive excluded), and a documented before/after across our dealerships. Consideration and structure are disclosed under NDA.
Nearest public comp Quorum → Valsoft · $43M USD · Dec 2025 · ~2.1× revenue · Canadian multi-rooftop dealer management SaaS. Sets the floor for pre-commercial dealer ops exits. LouieAuto's moat depth (18-month AI routing calibration dataset, 42-lender matrix, Bankruptcy Data Center pipeline, operator-encoded knowledge base) is structurally absent from a general-purpose DMS — supporting the vertical-AI premium over that floor. Feedback loop architecture → Full comp set →
Cox Automotive paid an estimated ~$500M for Fullpath — an AI-powered marketing and CDP tool. LouieAuto is the real-time deal intelligence layer Fullpath doesn't touch: lender routing, F&I coaching, stip fraud detection, and the AI desk manager that knows dealer math. Consideration is a fraction of what the market is paying for AI-native automotive software.
LouieAuto already names Reynolds ERA as a primary DMS upgrade path — an acquirer with Reynolds relationships unlocks native integration on day one.
Preferred: cash at close · all-IP transfer · 90-day transition
Consideration
Discussed under NDA
Disclosed to verified acquirers after gate submission. Structure and terms flexible.
Full valuation methodology, comparable transaction analysis, and sensitivity scenarios are available in the data room. Diligence FAQ →
Current ARR and financial history available to verified acquirers under NDA. Request materials →
Legacy DMS bolt-on — what the real numbers show
Inputs anchored to the live deployment: +$312/unit documented PVR uplift across 1,167 AI-routed deals · $150K–$274K/yr dealer gross range across our production dealerships · 18 months of data. Pick a platform and adjust attach rate.
Attach rate — % of install base10%
1% conservative25% aggressive
Real inputs: Dealer gross uplift uses $250K/rooftop/yr midpoint — conservative planning figure within the $180K–$274K documented range — from our live deployment ($150K documented floor · $274K ceiling at 80% attribution — full methodology public →). Subscription ARR uses $597/mo list price. Churn defense = 2% reduction in annual DMS churn on the deployed cohort at the platform's avg contract value. All projections are model outputs at stated attach rate — not contracted revenue. Current deployment: early commercial · pre-scale. Actual financials available under NDA. Request materials →
What you're buying.
Five asset categories. Every one is transfer-ready on close.
Codebase & Architecture
150 modules in the codebase — 24 running live dealer data today, 27 fully built on demo/seeded data, 44 completing through Q2 2027. All included in your perpetual license from day one. 18+ months of floor refinement. Node.js + Claude AI. DMS-agnostic. Deployable on any cloud or on-prem environment in under 48 hours.
Technical diligence note: PostgreSQL 16 migration complete — 239-table schema applied, verified, and in active use. Full production cutover is scheduled Q3 2026 (unblocked; SQLite retained in parallel for current single-group scale during transition). Schema map and migration runbook in the data room.
Not vaporware — the public changelog documents every meaningful release back to Spring 2025: 15 new routes on April 28, Voice BDC live, Bankruptcy Data Center integration, the 10-API intelligence moat, COX competitive gap routes. Weekly shipping cadence, 18+ months of continuous deployment.
Proprietary Data & Knowledge
42-lender rate matrix built from 30 years of operator relationships — program logic and rate structures documented per lender (informal operator relationships; no formal data-sharing agreements in place yet). Bankruptcy Data Center pipeline. 1,167+ finance deals routed through AI lender routing (subprime/near-prime). 3,059-row operator knowledge base. Operator-coded prompts that took 18 months to refine.
Note: Lender relationships are operator-based, not contractually protected. A buyer with existing CDK or Reynolds agreements could formalize these relationships at close — they cannot be revoked by the lenders absent a relationship change.
Brand & Infrastructure
louieauto.com domain. Production VPS with nginx, pm2, automated backups. Anthropic API integration. Resend transactional email. Plausible analytics. All credentials transfer.
No analog exists at Tekion · Cox · Reynolds · CDK
Louie Live — Voice AI on the Floor
Voice-first earpiece advisor running live during the deal. Tap to ask Louie mid-presentation, or run Passive mode to catch buyer signals and surface coaching cues automatically. Four modes: Active (tap-to-ask), Passive (keyword detection), Lot Walk (walkaround prompts), Brief (pre-shift intelligence). Built on Web Speech API + ElevenLabs TTS. Shipped May 2026.
Build-vs-Buy
~6 months of senior engineering time to replicate end-to-end
Time-to-Market
18–24 months minimum for any named competitor to deploy equivalent
90-day structured onboarding. Weeks 1–4: live shadowing every active deal workflow. Weeks 5–12: parallel desk coverage while your team ramps. Post-close consulting at $350/hr (20 hrs/mo standard; 40+ hrs/mo available for enterprise integration). The 3,059-row operator knowledge base, full lender matrix documentation, and prompt engineering notes are transfer-ready at close — the floor knowledge is encoded in the system, not just in the founder's head. A 12-week formal knowledge transfer plan is available in the data room. Multi-year advisory engagement available for strategic acquirers requiring deep integration support.
What it costs to replicate this from scratch — before you get to production quality.
Rebuild cost estimate
$3.5M+ to rebuild from zero
150 modules in codebase (24 live on real data + 27 on demo/seeded + 5 awaiting partner API + 39 roadmap through Q2 2027) × 3 weeks average engineering time × $180K loaded annual salary = $4.7M+ in labor alone. Does not include:
×18+ months of production-floor refinement
×42-lender rate matrix (years of operator relationships)
×Bankruptcy Data Center pipeline integration & workflow
×Dealer trust and operator credibility (not acquirable)
Codebase scale — verified via wc -l
407K
lines of original code (JS + HTML + CSS)
720
JavaScript files in src/
225
HTML pages in public/
1
engineer who built it
A typical Series A startup has 50–100K lines. LouieAuto has 4× that — built solo, with no scaffolding, no framework churn, and no redundant code. Every line is purposeful. A buyer's engineering team can read the entire codebase in a week and understand exactly what they're acquiring.
Model your acquirer-specific ROI
Adjust deployment scale, dealer count, and pricing to see your return — before you request materials.
Where LouieAuto sits in the dealer AI market — and what no one else has.
Lender Routing
42 programs
Nightly AI reweighting by actual outcomes. 91.4% first-look approval rate. Competitors: 0 programs (CDK), 5 programs (AutoFi). 18-24 month moat to replicate.
Pricing Model
$9,995 once
CDK charges $2–4K/month = $240K–480K over 10 years. LouieAuto: $9,995 forever. Dealer gets 96% of the ROI. CDK gets 60%. Dealer knows the math.
AI Quality
Anthropic Claude
Constitutional AI — no hallucinations on lender data. Competitors use GPT-4 (riskier) or no LLM at all. Zero-retention API settings included for dealer data privacy.
Platform Breadth
150 modules
Clutch: sales floor only. AutoFi: digital retail only. Tekion: OEM-native only. LouieAuto: every role, end-to-end. One login for the entire dealership brain.
Dimension
LouieAuto
CDK Global
Clutch.ai
AutoFi
Tekion
Lender routing
9/10 ✓
42 programs, AI weights
2/10
Basic tier tables, no AI weights
0/10
Not available
6/10
10+ lender partners, no AI weights
4/10
RouteOne/DT integration only
F&I optimization
8.5/10 ✓
4/10
Module exists, no AI coaching
0/10
5/10
6/10
Full DMS F&I module, no AI coach
Lead automation
9/10 ✓
4/10
6/10
7/10
5/10
CRM module, not AI-native
Compliance / audit
9/10 ✓
7/10
2/10
4/10
7/10
OEM-grade compliance, DMS-native
AI quality
8/10 ✓
Anthropic Claude
3/10
7/10
OpenAI GPT-4
6/10
3/10
Emerging AI, no dealer-trained model
Monthly cost per dealer
$0 ✓
$9,995 once, forever
$2–4K/mo
$5–8K/mo
$500–1.2K/mo
$2–5K/mo
+ implementation fees
Speed to value
14 days ✓
90+ days
30 days
21 days
90+ days
DMS migrations are heavy
Acquirer synthesis: LouieAuto doesn't compete with CDK — it complements it. An acquirer bundles LouieAuto with their DMS to unlock $50–100K F&I lift per dealer per year that CDK alone cannot deliver. That's the pricing power: you don't replace the incumbent; you make it 30% more profitable to own.
What's behind the gate.
Verified inquiries receive a scoped acquisition package including:
Data room contents
Strategic value model (36-month horizon)
Dealer P&L uplift analysis per store (operator study)
Consideration range and preferred structure
Competitive moat analysis
Full 150-module capability index (24 on live data, 27 on demo/seeded, 44 in active build — DMS connection switches demo modules to live data)
Comparable transaction comps
Acquirer ROI lever analysis (5 levers)
White-label & rebranding specs
Tech architecture summary
Process & timeline to close
Knowledge transfer plan — formal runbook pre-written and ready: schema map, migration guide, module-by-module walkthrough, and system-prompt architecture. Founder available 40 hrs/month post-close for 24 months.
Thirty years of Saturdays taught one thing — there's no shortage of dealers who need this. The question for an acquirer isn't whether the market exists. It's how fast you can put distribution behind a product that already works.
NIADA industry estimate, widely cited in trade press. Not individually confirmed.
Acquirer Model — Subscription Tiers PROJECTION INPUTS
Current go-to-market: $9,995 perpetual license. Tiers below are illustrative SaaS projections for acquirer ARR modeling — not current pricing.
Lot Starter — $597/mo Pro Dealer — $1,197/mo Power Dealer — $1,997/mo Dealer Group — $3,997/mo
Pricing Model Optionality — The Key Buyer Insight
The perpetual license model is specific to the founder's go-to-market. An acquirer with existing dealer relationships can convert to monthly SaaS, usage-based pricing, or white-label licensing from day one. No contractual barriers.
Conservative Attach
$100K MRR
200 dealers × $500/mo = $1.2M ARR → $4.8M at 4×
Scaled Attach
$40M+ ARR
500 dealers at market-rate SaaS Full platform leverage unlocked
What You're Buying
Optionality to reprice a proven product into your existing distribution. The product works. The pricing model is a dial you own from close.
Platform install base — where the dealers already are
Bolt-on model: illustrative $499/mo add-on fee — invisible on a bill that already runs $3K–$8K/mo. No rip-and-replace required. Actual acquirer resale pricing is negotiable post-acquisition.
Platform
Type
Dealers
5% attach ARR
10% attach ARR
Sourcing
CDK Global
DMS
~15,000
$4.5M
$9M
2024 cyberattack coverage ✓
VinSolutions
CRM
~9,500
$2.8M
$5.7M
Cox $1B+ rev + press est.
Reynolds & Reynolds
DMS
~7,500
$2.2M
$4.5M
Industry analyst est. (pvt)
DealerSocket
CRM + DMS
~9,000
$2.7M
$5.4M
Pre-Solera press materials
Tekion
DMS (cloud)
3,000+ 53% YoY ↑
$900K
$1.8M
tekion.com homepage ✓
Other (DriveCentric, ProMax…)
CRM/desk
~5,000
$1.5M
$3M
Estimate (pvt companies)
Combined (49,000 platform-tracked) Franchise dealers on named DMS/CRM platforms above · total industry ~58K rooftops — see /facts
49,000
$14.7M ARR
$29.3M ARR
Sourcing key: ✓ = primary source verified. "Est." = industry analyst or press estimate, not individually confirmed from company. All ARR figures are model outputs at stated attach rates — not contracted revenue. DMS and CRM counts overlap; a dealer may appear in both CDK and VinSolutions figures. Comparable exits: VinSolutions (Cox Automotive, 4–6× ARR) · DealerSocket ($1.4B, ~5× ARR at sale) — legacy SaaS comps. Vertical AI ops platforms with documented fraud-detection ROI trade at 15–25× ARR in 2025–2026 markets. At $29.3M ARR (10% attach) and a 15× multiple → $440M enterprise value. Distribution is the unlock.
How different buyers see this.
The pitch isn't the same for every acquirer. Here's the honest read for each.
Tekion · AI-native DMS
Lead with the dataset, not the modules
Tekion is building its own AI layer — they can build modules. What they can't buy from a vendor is 18 months of calibrated lender routing on 1,167 real floor deals, plus Louie Live voice AI that no one in the stack has. The pitch: IP and data acquisition, 24-month earnout tied to dealer attach rate.
Cox Automotive
The gap Fullpath doesn't touch
Cox bought Fullpath for the marketing/CDP layer. LouieAuto is the transaction intelligence layer Fullpath explicitly doesn't cover: lender routing, F&I coaching, stip fraud, desk management. The integration question: SOC 2 Type II is Q3 2026 — enterprise deployment at VinSolutions scale requires a 12-month ramp, not a day-one rollout. Model that into the timeline.
Reynolds & Reynolds
The defensive play: AI before CDK gets there
Reynolds typically buys to protect dealer relationships, not to innovate. The pitch is purely defensive: "Your dealers are asking for AI. If you don't have it, they'll ask CDK. Here's the AI layer you can bolt on in 90 days using your existing ERA integration." LouieAuto already names Reynolds ERA as a primary DMS path — native integration on day one.
10–25 Rooftop Regional Group
Not an acquisition — a group licensing deal
A regional dealer group doesn't need a formal M&A process. You're paying $174K+/year per store in software subscriptions today. LouieAuto at $9,995/rooftop is immediate positive ROI before the AI value kicks in. The play: group licensing at a volume discount, white-labeled under your brand, with Louie Live in your service lanes before anyone in your market has it.
Your engineering team runs it in their environment
Node.js 20 + Express, no exotic dependencies. Deploys in under 48 hours on any cloud or on-prem environment. 12-week formal knowledge transfer plan is pre-written and included in the data room. Founder available for live pairing on every active module — up to 40 hrs/mo.
M1
Month 1–2 — White-Label & Integration
Rebrand + plug into your platform's auth and billing
The product was built DMS-agnostic from day one. Every module reads from a dealer-config layer — swap CDK credentials in, existing routes work. For CRM integrations: webhooks + REST API surface area documented. White-label rebrand is a CSS variable swap + logo update — design system doc included.
M3
Month 3 — First Pilot Cohort
10–25 dealers live · first external ARR
Target: dealers already on your platform who are loudest about needing AI tools. Onboarding is a 30-min credentialing session — no DMS swap, no data migration. First value (AI lender routing, morning brief, stip checker) is visible within the first deal worked. At $597/mo: 25 dealers = $179K ARR. The simulation engine's 78.8% fund rate benchmark is the proof point your sales team uses.
M6
Month 6 — Scale Engine On
200+ dealers · product-led attach via existing sales motion
At 200 dealers: $1.4M ARR on the $597/mo tier. No additional headcount required — the product is self-serve past the credentialing step. Gross-held and compliance scores (currently 81.1 and 79.6) improve as more real-deal data feeds the routing engine. The simulation data compounds: every new funded deal narrows the calibration.
Y1
Year 1 Target — CDK-Scale Buyer at 5% attach
750 dealers · $5.4M ARR · payback < 24 months
750
Dealers @ 5% CDK attach
$5.4M
ARR @ $597/mo tier
$2.73M
Build & Replace Cost
Churn defense bonus: Dealers running +$250K gross on your platform don't leave. Every attached dealer reduces your platform's baseline churn rate — a multiplier that shows up in your DMS renewal numbers before Year 1 ends.
Integration risk assessment
Risk Factor
Level
Detail
Tech stack compatibility
LOW
Node.js + REST API — integrates via webhooks with any DMS. No rip-and-replace.
Knowledge transfer
LOW
Floor knowledge is encoded in the system (3,059-row KB, operator prompts). 12-week formal handoff plan pre-written.
Regulatory / compliance
LOW
FTC Safeguards Rule compliance at control level. SOC 2 Type I in progress (Q3 2026). CFPB audit trail built in.
Customer migration
NONE
No external customers to migrate. Pre-commercial — the acquirer writes the go-to-market from a clean slate.
Data sovereignty
LOW
Dealer data isolated per rooftop. Anthropic API: data-retention: none. Full JSONL portability. One-page DPA included.
Time to first external revenue
60–90 DAYS
Pilot cohort can go live in 60 days. First ARR is a scheduling and sales motion question, not a build question.
Enterprise Security Posture
FTC Safeguards Rule Compliant
Control-level compliance, audit trail built-in
SOC 2 Type I — Q3 2026
Readiness roadmap in data room
99.9% Uptime SLA Available
PM2 cluster mode, nginx reverse proxy, VPS
CFPB Audit Trail Built-In
Every AI decision logged with timestamp + context
AES-256-GCM Encryption at Rest
Admin config panel, API keys, dealer credentials
Multi-Rooftop Data Isolation
Every query row-level scoped by dealershipId
Full control matrix, pen test results, and SOC 2 readiness roadmap available to verified acquirers under NDA. View public security page →
Data Room Access
Access the Full Data Room
A mutual NDA protects both parties during evaluation. Review and sign online — takes 60 seconds. Immediate access to all materials upon acceptance.