One login.
Everything you need to run the
floor.

A day with Louie.

Not a feature list. A morning-to-close walkthrough of what Louie actually does — the specific moments where it fires, and what it says when it does.

• 7:00

  Morning briefing lands before you sit down

  You open Louie. Instead of a dashboard full of numbers to interpret, you get a ranked action list generated overnight from your DMS data.

  "Three units crossed 45 days last night: a silver Malibu, a white F-150 crew cab, and a black Equinox. The F-150 is $1,800 over market — I'd reprice it $1,400 and push it to wholesale by Friday if it doesn't move. The Malibu has been discounted twice; I'd hold and run the BDC equity call list first. Two lenders flagged this week: Credit Acceptance approval rate dropped 18 points on sub-580s — route those to CAC or UACC. Capital One has an expanded buy box on BK-discharged buyers through month end."

  Louie morning briefing — 7:02 AM
• 9:10

  Lender routing alert on a fresh up

  A salesperson runs a quick Louie query on a walk-in: 562 FICO, discharged BK 14 months ago, $2,400/month verified income, wants a 2021 Camry at $22,500.

  "BK discharge at 14 months puts this buyer in an underserved window. Top routing: CAC (highest approval rate in your store on this profile, 68% last 90 days), then UACC, then Westlake. Avoid Capital One — their current buy box stops at 12-month BK with a minimum $2,800 income. Structure note: 72 months at $499/month lands this buyer on payment, but I'd pencil 60 months first and see if they'll stretch — you pick up $340 in reserve at the shorter term."

  Louie lender routing — 9:11 AM
• 11:00

  Aged unit flag mid-morning

  You're doing a quick walk-through and pull up inventory. Louie surfaces a problem before the used-car manager has to bring it to you.

  "The 2019 Silverado 2500HD has been on lot 61 days. Recon was $4,200. Current asking is $38,900; market comparable is $36,400. You're upside-down if it goes to auction — MMR is $33,800 and I'd estimate $1,200 in run-through fees. Two options: drop to $36,495 and run it hard this weekend, or call it a loss now and wholesale. At current pace the floor plan cost is $190/month — you've already paid $387 in interest on a unit that's losing ground."

  Louie inventory alert — 11:03 AM
• 1:20

  Service-to-sales handoff opportunity

  Louie cross-references the service drive appointments against the equity and interest rate database. A name surfaces that your BDC would have missed.

  "Maria Gutierrez is in for an oil change on her 2020 Equinox — she bought it here 3 years ago at 7.9%. Her payoff is around $14,400 based on original deal structure. Clean Equinox retail is $21,800–$23,500 in your market. She has positive equity of roughly $7K–$9K and her payment could stay flat or drop if you get her into a 2023 at today's rate. She's a tier-2 buyer — the BDC should reach her before she leaves the service lane. Suggested opener: 'We noticed your service visit and wanted to see if you'd like a quick equity check.'"

  Louie equity alert — 1:22 PM
• 3:05

  F&I coaching mid-deal

  Your F&I manager asks Louie for a product recommendation on a deal being worked: buyer is 34, financed amount $28,000, financing for 60 months, has two kids.

  "Profile match on three products. Lead with VSC — this buyer's age and finance amount put VSC penetration at 71% in your store's comparable deals. Price the 5-year/75K bumper-to-bumper at $2,195; that's the sweet spot on this structure. GAP is a strong second at $695 — the LTV is 112% at funding, which is the threshold where gap becomes an easy close. Skip tire-and-wheel on a new enough unit — customers at this price point have pushed back on it in 8 of 12 similar deals in your F&I log. Suggested presentation order: VSC first, GAP second, leave tire-and-wheel off the initial menu."

  Louie F&I coach — 3:07 PM
• 5:00

  End-of-day closing report

  You pull the closing report. Louie tells you not just what happened — but what needs to happen tomorrow.

  "Today: 4 units retailed, 1 wholesale. Total front gross: $9,840. F&I gross: $3,120. PVR: $3,240 — that's $480 below your 30-day average. The shortfall is two deals that went out with no F&I product. Deal #1147 (Ramirez, Honda) funded with zero product — customer said no to everything after a long finance negotiation. Recommend a debrief with your F&I manager on sequence. MTD you're at 22 units with 11 days to close — you need 3 per day to hit 55. The pace is doable. Lender alert for tomorrow: TDBank cut their advance on used vehicles over $30K — restructure the Miller deal before it funds."

  Louie end-of-day — 5:01 PM

What Louie tells your team.

Three roles. Three different conversations. Louie knows who's asking.

How it fits into your store.

Louie is an overlay — it doesn't replace your DMS. CDK, Reynolds, Tekion, Dealertrack, ProMax, VinSolutions, DriveCentric — it works alongside whichever one you're already paying for. No rip-and-replace. No new DMS contract. No IT project.

Deployment takes 30 days. $9,995 one-time — own it forever, no ongoing fees.

Pricing for a single store.

CDK charges a 4-store group ~$750K/year. Four Louie licenses cost $39,980 — one time, forever. Full comparison →