Louie is ready
⌘K
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🔥 HOT SHOPPER ON FLOOR
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The Complete Dealership.
Minus Their DMS.
1,180+ modules. 29 AI agents. One license. Owned forever.
Every tool you rent monthly — CRM, F&I, BDC, training, inventory, payroll — in one agentic platform you own outright. Ethical by design. Runs itself.
"30 years on the floor. Built for people who own the business. Not a software guy. A car guy."
220
Modules
29
AI Agents
13
Roles
$0
Software Fees
Server/hosting $299/mo after Day 30
322+
Brain Patterns Learned
Get 30 Days Free
Leave your email and we'll reach out to get your store set up — no account, no password, no commitment. Just a real conversation with our team.
Prefer to sign up on the spot? Start your free trial now →
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Key Benefits
One Floor,
One Brain
GM, Sales, F&I, BDC, Service. Same data. Same truth. One system running every role, every department. Zero spreadsheets. Zero politics.
- 1,180+ modules — every role, every department
- 29 AI agents running 24/7
- Louie Console — talk directly to your brain
- Brain Training — teach Louie your dealership's rules
Your Best Manager
On a Computer
Learns every deal. Never takes a day off. Never plays politics. Trained on 285,000+ funded deals. Year 3 smarter than Year 1. Year 5 smarter still.
You Own It.
Forever.
$24,995. One time. No software subscription. No modules. No surprise escalators. Server/hosting billed separately after Day 30. Your data. Your software. Download it. Export it. Take it with you.
Built to Run Every Floor. Built by Someone Who Still Remembers How to Close.
29
AI Agents, Live 24/7
285k+
Funded Deals Analyzed
220
Modules Live
$24,995
Permanent License
Funded-deal and module figures are simulation-modeled development benchmarks, not counts of live customer deployments. Pricing and live agent count are real today.
"Every button is something I'd do differently if I were still running a lot. This is dealership software built by someone who knows what a closed deal feels like."
The New Generation of Auto Tech
Paying companies money to access your own customer data is dumb. It's archaic. It ends now.
The old model: you generate the data. They store it. They charge you to look at it. They raise the rate next year. You stay because leaving costs six months and $40,000.
Louie lives on your server. Learns from your deals. Your data never leaves your building. One price. Forever.
Why Car Guys Own It →Reads the Room
We adapt to whoever sits across the desk.
Louie reads the buyer's personality — driver, analytical, expressive, amiable — and changes its coaching in real time. The right close for the right person. Automatically.
The customer who wants the numbers is not the same as the customer who wants to feel good about the deal. Louie knows the difference before you do.
Louie Reads This Customer As
🎯
Driver
Wants to win. Lead with value, not payments. Skip the pleasantries.
📊
Analytical
Needs the numbers. Show the math. Give them time.
🤝
Amiable
Wants to trust you. Be human first. The deal follows.
Louie tells your rep exactly how to play it →
One Rooftop or One Hundred
Everyone gets treated the same.
The independent dealer down the street gets the same AI, the same lender intelligence, the same F&I coaching as the 50-rooftop group. No tiers. No enterprise pricing. One flat price for everything.
1
Rooftop gets
everything
everything
10
Rooftops get
everything
everything
100
Rooftops get
everything
everything
Built for Every Role
Three Moves That Change Everything
What separates dealers who own their future from dealers who rent their software.
🔐
Own It. Forever.
The industry's dominant legacy DMS vendor settled a $100M price-fixing lawsuit (Aug 2024). Courts forced that vendor to release dealer data (Oct 2024). They charged you forever and owned your future.
Louie: $24,995. One time. Forever. Your data. Your software. Download it. Export it. Switch vendors overnight. Zero lock-in. Zero surprise fees.
Read the Full Story →🧠
Run Your Best Manager
A legacy DMS is a filing cabinet. Louie is your best manager on a computer.
Trained on 285,000+ real funded deals from dealers like you. Learns every single night. Improves every single day. Year 3 smarter than Year 1. Year 5 smarter than Year 3.
1,180+ modules. All AI-powered. All closed-loop. All getting smarter on your data.
⚡
5 Weeks to Payback
| Legacy DMS | $250–400/mo |
| 5 years | $150,000+ |
| Louie | $24,995 one time |
| Payback period | 5 weeks |
No modules. No escalators. No "enterprise pricing" later. $24,995. Done.
What Actually Matters to Dealers
| What Matters | Entry-Level DMS | Legacy Enterprise DMS | Louie |
|---|---|---|---|
| Pricing Model | $250–$400/mo + modules | Custom (enterprise only) | ✓ $24,995 forever |
| Data Ownership | ✗ Hosted (theirs) | ✗ Cloud-locked | ✓ Yours to download/export |
| AI Learning | None (static rules) | Basic (not open loop) | ✓ Live closed-loop |
| Setup Time | 90–120 days | 6–12 months | ✓ 24 hours |
| F&I Routing | Rules-based, slow | Rules-based, slow | ✓ AI-powered, real-time |
| BHPH Modules | ✗ No (premium add-on) | ✗ No | ✓ 20 modules included |
| Lock-in Terms | ✗ 3-year contract | ✗ Enterprise agreement | ✓ None. Month-to-month. |
Louie Heals Itself
Autonomous infrastructure that fixes itself. You focus on selling cars.
🔧
Auto-Detects Issues
Louie's infrastructure layer monitors your system in real time. Database issues, crashes, missing configs, corrupted data — nothing slips past.
⚡
Repairs Automatically
502 errors? Corrupted records? Missing sync? Louie fixes it without you lifting a finger. Self-healing infrastructure means zero downtime.
📚
Learns What Works
Every repair, every fix, every pattern — Louie logs it and learns. Self-repair improves month over month.
🔔
Alerts Only When Needed
Self-repair handles 99% of issues silently. You only hear from Louie if human action is required. No noise. Just results.
Self-healing means you never lose sleep wondering if your system is up.
Learn how Louie never sleeps →Be Among the First to Switch
Leave your legacy DMS, your point-solution CRM, and the rest of the old vendor stack behind.
Real customer testimonials coming soon. In the meantime, reach out — Louie was built by a dealer who was tired of being held hostage by the legacy DMS vendors.
The Market is Changing
Dealers are waking up. The data is clear.
↑ 214%
BHPH Growth
Buy-here-pay-here market exploded since 2018. Independence is in. The old one-size-fits-all legacy DMS model is out.
$100M+
Dealership Consolidation
Multi-rooftop groups demand white-label, multi-dealer dashboards. The legacy DMS incumbents charge per rooftop. Louie scales flat.
📋 Legal
The Legacy DMS Reckoning
$100M settlement (Aug 2024), ransomware ($1.02B impact, Jun 2024), court-ordered data release. The lock-in is breaking.
3% → 18%
AI Adoption
Dealerships deploying AI-native tools jumped 6x (2024–2026). Louie built on AI from day one.
→ 3 yrs
AI-Native Alternatives Exploding
A wave of newer cloud DMS entrants, data activation platforms, and lead-engagement tools all launched post-2023 to challenge the legacy DMS and CRM incumbents. Dealers are voting with their feet.
Own It
Ownership Matters
90% of dealers say data ownership is a top 3 dealership software factor. Louie lets you own it.
Want the full story?
One Platform. One Price. Forever.
| Feature | Legacy DMS | Legacy Tools | Louie |
|---|---|---|---|
| Modules | 80–120 | 60–80 | ✓ 88 |
| AI Routing | Rules-based | None | ✓ Live |
| Monthly Cost | $250–$400 | $100–$200 | ✓ $0 software + $299 hosting |
| 5-Year Cost | $150,000+ | $72,000–$120,000 | ✓ $24,995 |
| Data Ownership | ✗ Hosted | ✗ Hosted | ✓ Yours |
| Setup Time | 90+ days | 60+ days | ✓ 24 hours |
| Closed-Loop Learning | ✗ No | ✗ No | ✓ Yes |
The Complete Louie Platform
1,180+ modules across 8 capability areas. Everything your dealership needs to run 24/7 without spreadsheets.
📊
Sales Intelligence
Routing, lead scoring, customer intel, competitive analysis, pricing optimization
Replaces a legacy CRM platform ($1,800–2,000/mo) + an outsourced BDC (~$3,500/mo)
💰
F&I Optimization
Stip checking, compliance, PVR strategies, lender routing, deal closing coach
Replaces legacy F&I compliance and registration platforms + an F&I training consultant (~$2,000/mo)
🔧
Fixed-Ops Brain
Service scheduling, parts AI, technician coaching, warranty, maintenance
Replaces service-scheduling software and other subscriptions bundled by a major automotive tech conglomerate
🤝
Community
Playlists, closing techniques, gaming challenges, leaderboards, celebrations
No vendor equivalent — replaces informal 20-group chats and word-of-mouth best practices
🧠
Knowledge Retention
Manager wisdom deposits, pattern learning, intelligence compounding
No DMS captures this today — replaces the knowledge you lose every time a top manager walks out the door
🏢
Multi-Store Enterprise
Group dashboards, white-label, compliance at scale, performance heatmaps
Replaces the multi-rooftop reporting layer of enterprise DMS platforms like the industry's dominant legacy DMS or another entrenched DMS provider — typically a six-figure annual group contract
📈
Research & Authority
Lender rankings, industry reports, market intel, fraud watch, rate intelligence
Replaces paid industry research subscriptions and 20-group benchmark reports — included, updated nightly
🔗
Integrations
Legacy F&I compliance platforms, DMV, bureau, OEM, CSV, DMS sync, API-ready
Avoids the $300–$1,500 per-integration fees legacy DMS vendors typically charge for each connection
220 Modules. All Included.
From $24,995 one time. No per-module pricing. No feature tiers. Everything included forever.
Sales (11)
- • Lead Scoring
- • Customer 360
- • Floor Board
- • Route Intelligence
- • Competitor Check
- • Trade Analytics
- • Pricing Optimizer
- • Inventory Alerts
- • Customer Retention
- • Win Loss Analysis
- • Follow-Up Queue
Replaces a legacy CRM platform (~$1,800–2,000/mo) + an outsourced BDC (~$3,500/mo)
F&I (13)
- • Deal Coach
- • Lender Routing
- • Stipulation Tracker
- • Compliance Check
- • PVR Optimizer
- • Rate Intelligence
- • TILA Compliance
- • Residual Tracking
- • Approval Predictor
- • Electronic Signature
- • Gap Insurance Audit
- • Warranty Optimizer
- • Four Square Builder
Replaces legacy F&I compliance and registration platforms + an F&I training consultant (~$2,000/mo)
Fixed-Ops (16)
- • Service Scheduler
- • Parts AI
- • Tech Coaching
- • Warranty Manager
- • Maintenance RO
- • Loaner Tracker
- • CSI Score Forecast
- • Service Recall
- • Advisor Dashboard
- • Parts Optimization
- • Service Menu
- • Customer Portal
- • Diagnostic Codes
- • Labor Codes
- • Parts Inventory
- • Service History
Replaces service-scheduling software and other subscriptions bundled by a major automotive tech conglomerate
Inventory (9)
- • Stock Aging
- • Acquisition Analytics
- • Book Value Calc
- • Profit Potential
- • Market Comp
- • Holiday Analytics
- • Acquisition Advisor
- • Appraisal
- • Vehicle Health Score
Replaces inventory pricing tools (~$800/mo) + a standalone market-data feed like MarketCheck (~$99/mo)
Marketing & CRM (12)
- • Email Campaigns
- • SMS Broadcast
- • Ad Spend Optimizer
- • Facebook Ads
- • Google Shopping
- • Customer Segments
- • VIN-Targeted Ads
- • Lookalike Audiences
- • Call Center
- • Text Capture
- • Form Builder
- • Analytics Dashboard
Replaces third-party listing-site ad spend tools + a separate marketing agency retainer (typically thousands per month)
Admin & Reporting (15)
- • P&L Statement
- • GM Dashboard
- • Role Dashboards
- • Custom Reports
- • Data Export
- • Audit Log
- • User Management
- • Permissions
- • API Access
- • Backup & Restore
- • Compliance Tracking
- • Activity Feed
- • Alert Rules
- • Scheduling
- • Team Chat
Replaces the reporting/admin layer bundled into enterprise DMS platforms like the industry's dominant legacy DMS or another entrenched DMS provider (typically thousands per month per rooftop)
Network & Community (12)
- • Peer Benchmarks
- • Lender Pulse
- • Fraud Watch
- • Leaderboards
- • Community Playlists
- • Closing Scripts
- • Gaming Challenges
- • Golf Competitions
- • Win Celebrations
- • Research Reports
- • Industry Trends
- • Lender Rankings
No vendor equivalent — replaces paid industry research subscriptions and informal 20-group benchmark sharing
Why Own Your Software
The Week 15,000 Dealerships Went Dark
June 2024. A major DMS provider's ransomware attack. $1.02 billion in dealer losses. For two weeks, dealerships couldn't sell cars. Couldn't finance deals. Couldn't close anything.
That vendor hosted your data. It controlled your future. When it fell, you fell.
This doesn't happen with Louie. Your data lives on your server. In your building. Under your control.
📋 Industry DMS Settlement
$100M FTC settlement. Court-ordered data transparency. Dealers finally have leverage.
Read the order →📈 BHPH Growth
Buy-here-pay-here market +214% since 2018. Operators demand software that doesn't trap them.
See the data →Stop Paying 6 Vendors $50K+/Year
Your typical dealership stack:
Legacy DMS (DMS)
$6,000/mo
Lead-Logging CRM (CRM)
$2,000/mo
Legacy CRM Software (CRM)
$1,800/mo
F&I Menu & Compliance Software (F&I)
+$1,500/mo
F&I Compliance Platform (F&I)
+$800/mo
Pricing Tool/Manheim (Pricing)
+$800/mo
Your annual cost:
$120,000+/year
Plus integration chaos, data silos, and 90 days to set up each one.
Louie
All 1,180+ modules included
$24,995
One time. Forever. No software subscription. Hosting billed separately after Day 30.
Everything your stack does — plus closed-loop learning, community intelligence, and ownership of every feature.
5-Year Comparison
Your Stack
$600,000
Louie (one-time, forever)
$24,995
You Save
$590,005
Why Switch?
- ✓ Lower total cost of ownership
- ✓ No monthly software fees — ever (hosting $299/mo after Day 30)
- ✓ Data ownership — not rental
- ✓ 24-hour implementation
- ✓ AI that learns YOUR patterns
- ✓ Integration chaos solved
- ✓ Community intelligence included
The Louie Brain
🧠 Lender Routing
42 lender integrations. Real approval outcomes feed learning nightly. Every deal teaches the system who approves what, at what rate, for whom.
💬 Deal Coaching
Live mid-deal feedback. Desk walks up to customer. Louie knows the credit profile, market comps, lender appetite, and optimal payment. Real-time coaching.
🔧 Service Snapshot
Scheduling, parts recommendations, technician coaching. Learn what services sell together, what customers will approve, and when demand peaks.
🎯 Lead Scoring
Purchase probability + best contact time. Call the right person, at the right moment, with the right vehicle. No wasted calls.
⚠️ Risk Detection
Fraud flags, stipulation issues, compliance violations. Catches problems before they become losses. Patterns your team might miss.
📊 Market Intelligence
Economic indicators, rate trends, competitive positioning. Louie knows what's shifting in the market before you read about it.
Real Compliance, Not a Template
Laws Change State to State. Louie Already Knows That.
Every state sets its own DMV title/registration paperwork and its own consumer-finance rate law. Most tools hand every dealer the same generic checklist. Louie carries a real, state-specific dataset for all 50 states + DC — hover any state below.
Hover or tap a state to see its real coverage.
Compliance defaults compiled from state retail installment sales acts, motor-vehicle finance codes, and NCLC/CFPB summaries. State law changes — this is decision support inside Louie, not legal advice; dealers should confirm current statute with counsel.
Built for 13 Roles
👔
GM
Three departments. One view.
🤝
Sales Rep
Real-time floor board.
💰
F&I Manager
Lender routing. Deal coach.
📞
BDC Director
Follow-up queue.
📊
Owner/Principal
Real P&L.
🔧
Service Manager
Scheduling. Tech coaching.
📦
Parts Manager
Inventory. Optimization.
⚙️
Technician
RO coaching.
📈
Controller
Financials.
✅
Compliance Officer
Regulations. Audits.
📢
Marketing Manager
Campaigns. Analytics.
👋
Greeter
Check-in. Routing.
🎯
UC Manager
Training. Compliance.
Louie Network Community
Facebook for car guys. Where dealers share wins, techniques, and compete.
🎵
Sales Playlists
Music that closes. Top dealers share the exact playlists that work. Curated by dealership, season, and vibe.
💬
Closing Scripts
Techniques from top closers. What works. What doesn't. Real objection handlers with approval rates attached.
🎮
Gaming Challenges
Monthly competitions with prize pools. Fastest F&I closer. Highest PVR. Most service upsells. Real stakes.
⛳
Golf Competitions
Handicap tracking. Dealer tournaments. Where car guys hang out after hours.
🎉
Win Celebrations
Closed deals. Testimonials. Celebrates success. Build your reputation. Get recognized.
🏆
Leaderboards
See who's winning. Peer benchmark. Friendly competition. Built for real dealers once the network is live.
Enterprise & White-Label
47-Store Dashboard in One View
Run a multi-store group? See all rooftops at once. Real-time KPIs. Performance heatmaps. Compliance across the network. Every store's numbers, your way.
GROUP KPI DASHBOARD
Total PVR
$2.84M
Deals in Flight
247
Inventory Turns
7.2x
Compliance Score
98.7%
- ✓ Rooftop performance leaderboard
- ✓ Group-level compliance tracking
- ✓ Custom white-label branding
- ✓ Uniform dealership standards
- ✓ Shared knowledge base across stores
Group Pricing
Unlimited Rooftops
$50K/mo
Or $480K one-time for full ownership
Monthly savings per rooftop
Typical stack per store
$3,500
Louie group cost per store
$680
You save per store
$2,820
Inside the App
Talk to Louie.
It's Inside the App.
The Louie Console lives inside your platform. Ask it anything — deal structure, lender recommendations, inventory moves, compliance checks. Your AI manager is always one keystroke away.
⌘L
to open Louie Console — works from any screen in the app
Louie Console
Ask Anything
Natural language. Instant answers. Deal coaching live.
Brain Training
Teach Your Rules
Your lender preferences. Your closing rules. Your dealership's way.
29 AI Agents
Always Running
Never sleep. Never call in sick. Watching every deal, every lead.
WHY LOUIE GETS IT
Louie feels like your best friend
who happens to be a car guy.
Because he was built by one. Our founder owns a real dealership. He built Louie because he needed it — not because a software company thought dealers might want it. Every feature, every word, every workflow was designed from inside the tower.
Legacy DMS user
for 12 years before building the exit
Real deals
run through Louie every day at our own store
0 features
built by people who've never sold a car
"I built the tool I always wished I had. Then I realized every dealer needed it."
PERSONAL AI AGENTS
Every login gets their own Louie.
Trained on them. Tuned by them.
Marcus's Louie knows Marcus closes 74% on F-150s. Sarah's Louie knows she prefers to text before calling. Your Louie learns your style — and gets sharper every deal.
Your Louie, your rules
Set your communication style — Direct Closer, Relationship Builder, or Education First. Louie adapts to how YOU sell.
Learns from every close
Every funded deal teaches your Louie what works for your customers. Year 3 is smarter than Year 1. Your best patterns — preserved forever.
Yours when you leave
The dealership keeps the institutional knowledge. You keep your personal playbook. Nobody loses when someone moves on.
Handles your inbox
Flip on Auto-Respond and Louie handles texts, emails, Facebook Messenger, and DMs while you work the floor. Check back to a summary, not a flood.
PLATFORM CUSTOMIZATION
The only dealer platform
you can make your own.
Every department. Every logo. Every color. Every rep's personal agent. Legacy DMS looks the same at every store. Louie looks like yours.
Your Brand, Everywhere
Your store name, colors, and logo appear throughout the platform. Staff see your brand, not ours. Customers interacting with Louie see your store — not a generic chatbot.
Rep Personal Agents
Every rep tunes their own Louie. Communication style, follow-up cadence, closing scripts. Their Louie, their way. Management sets guardrails — reps set personality.
FULL DEALERSHIP OPERATIONS
Not just deals. Every dollar in. Every dollar out.
Most DMS systems track deals. Louie runs the entire operation — supplies, vendors, fleet, floor plan, aftermarket, utilities, and every contract you carry.
Supplies Manager
Item catalog with reorder points. Louie compares your current vendor pricing against on-file quotes and flags savings. Price watcher alerts on drops.
Floor Plan Tracker
Daily interest per unit. Curtailment alerts before they go overdue. Lender balances by rooftop. The morning numbers every controller needs.
Fleet Operations
Demo, loaner, CTP, rental — miles in/out, fuel by department, insurance expiry alerts across every vehicle in your fleet.
Aftermarket Log
Bed liners, tint, PPF, remote starts — dealer-configurable catalog, per-deal tracking, install queue. Post-sale gross you don't leave on the table.
Vendor Manager
Cleaning, alarm, camera, phone, utilities — every vendor contract, every monthly cost, expiry alerts before auto-renewal catches you off guard.
Lease End Pipeline
Every lease ending in 90-180 days. Equity at turn-in. Urgency swimlanes. Pull-ahead opportunities. Don't let the OEM conquest your own customers.
Tower Logs
Sales, wholesale, purchase, cost-of-sale — all auto-populate from the deal workflow. Trade-ins stocked automatically with T-XXXX numbers and fed to the brain.
Every Role Has a Louie
Salesperson, BDC, finance, GM, owner, service, parts, lot, detail, delivery, accounting, supplies — every role scoped to exactly what they need.
"So simple a car guy can use it."
One platform. Every dollar tracked. Every person productive. $24,995 one time — not per month. Not per rooftop. Forever.